[epicviking]

I think Indochino would benefit from pushing the customization angle though. As it stands now they are simply offering a product not unlike Banana Republic with a bit more customization in the lining and a bit in the sizing. I think the number of people who want custom suits is a lot higher than you think (not to mention, Indochino's business model is highly dependent on return customers) and aiming more for the market currently only filled by traveling Hong Kong tailors might be in their better interest. I do think they are going in that direction though.