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As many have said it really depends. But for a smallish development company (under 50) there's really nothing quite like organic growth - which generally means word of mouth and/or friends (or friends-of-friends) and former colleagues. I'm from an island in the North Atlantic so although it's a 'city' it's a pretty small town - word gets around if you've got something good/new/interesting on the go.

As for actionable things - some local devs, in my area, started a tech/dev meetup group here that's evolved into a 500 person slack channel (in-person meetings pre-covid) and it's a great place to find people and talk about jobs/local market. Definitely not a short-term fix. Also, leveraging any kind of news about a funding announcement or big contract or local impact helps get your name out there. I know a few former colleagues who saw the company name in an article/newspaper or an industry magazine and wound up applying for roles.

Best of luck!