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by gilbetron 1610 days ago
I've seen many, repeated brainstorming sessions generate incredibly valuable ideas, and even more importantly, resulted in people thinking of great ideas outside of the session.

This article is terrible and comes off as someone that doesn't like brainstorm sessions and feels the need to justify their (valid) preference by saying brainstorming is bad.

I wouldn't work with this person.

1 comments

Yeah, I've had excellent results with brainstorming (either group or individual) as well as poor results. It's a tool that has its place. If he had an alternative solution, well that'd be cool to try, but this concept of "Look! I have scientific evidence to say brainstorming doesn't work! Stop doing it!" without anything to replace it is just irritating.