[tomnipotent]

> we can invent stuff they haven't thought of

Except you're not inventing things, you're discovering things. That's a big difference. The best way to discover if something works, is to put it into the hands of customers as fast as possible while minimizing your expense at doing so.

[rtikulit]

Are you asserting there's no scope for invention in software development?

[tomnipotent]

Only that an invention isn't something you can just put on your calendar.