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by Jtsummers
1610 days ago
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There seems to be a difference of intent between what Osborn describes (at least the selected quotes) and what the researchers, Diehl and Stroebe, studied. In particular, he describes brainstorming as for developing creative ideas, while the researchers study it as a method for problem solving. From the quotes by Osborn it seems his purpose for it was to find ideas, no matter how far out there. Whereas the researchers were directing people to use brainstorming to find (what sounds like) one or a small number of viable solutions. Those are two different activities, so an approach could be useful for one and useless (or suboptimal) for the other, but there is no way to conclude how applicable it is to the former based on studies of the latter. |
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The article should have been called "Stop Brainstorming to Solve Problems". The title is clickbaity. Brainstorming to solve a problem is just team easter-egging.