[AdamMeghji]

I'm a co-founder at Uniiverse (and the guy coding up a storm in the photo for #2!).

I will agree that yes, we go to extremes when budgeting for food, please understand that _budget_ has very little to do with the _quality_ of food that you can eat when you're bootstrapping. Truthfully speaking, I'm eating more healthy, tasty, and cheap meals than I've ever eaten in my life. As a former "lazy programmer" who would opt for a morning bagel + cream cheese for breakfast, then a fast food lunch, and a restaurant dinner every single day (usually keeping an empty fridge at home), I'm much happier with my meals than when I had plenty of budget for food. Oh, and I've lost weight in the right places too :) Food can be wonderful at any budget. Plus, restaurants taste so much sweeter when you're taking $0.00/yr salary :P

Design-wise, myself and my co-founders are more than capable of fully designing & coding a sufficient application skin / theme, and we started out with that route, but the results we got by going with our "top-notch design shop" were far superior and well worth the investment. Design is extremely important, and not something we wanted to skimp out on. Spending the extra few dollars up front for a kick ass design is something that can have an immeasurable positive long-term impact if done right.