[dorgo]

1. Most SEOs don't care about what Google cares about. The sites are their customers.

2. SEO is about the sites and Google and other sources are just that: means to an end.

It's all a matter of perspective.

[chiefalchemist]

No actually it's not. You're (gravely) mistaken.

The customer is the person doing the search. The sites aren't viewing the ads. The sites aren't clicking on the ads. *That* is Google's #1 source of revenue. Full stop.

And thus, as originally stated and supported, too many practicers of SEO, with that wrong lens, continue to misunderstand Google.

Put another way, Google doesn't change the title for the benefit of the sites. There's simply no biz model / source of revenue to support that idea. None.