[logifail]

> A poor title reduces the quality of the resource, though

Is there an objective way to assess quality?

A click-bait title on a page full of ads and text that keep the visitor's attention but don't deliver on the title... ?

Then having held the visitor on your site for a minute or two, but managing to leave them unsatisfied, how about ending the page with a big fat block of even more visual click-bait content at the bottom (Taboola, I'm looking at you).

Don't advertisers and publishers love this stuff? Great metrics.