[hammyhavoc]

Thinly veiled content marketing for Zyppy, complete with CTA at the bottom, and mentions of themselves throughout, including: "Fortunately, here at Zyppy, we have a large database of titles thanks to our title tag analysis tool. Armed with this data, we set out to determine how often Google rewrites titles and the scenarios which trigger this behavior."

Furthermore, "HTLM" instead of "HTML"? Needs proofreading. Lol.

[partiallypro]

Pieces from Cloudflare and even Google themselves are posted here all the time, and have CTAs at the bottom.

[hammyhavoc]

And you bet I flag them.

[nerdawson]

Your point about proofreading seems fair.

Pretty much any company producing blog content is engaging in content marketing though. I’m not sure I understand the criticism. Perhaps this particular piece was overly self-promotional?

Sure, there’s a balance to be struck, but I thought the article had some decent takeaways.

[KerryJones]

Are you implying that what they're saying isn't important or invalid? Or, what is your point?

[hammyhavoc]

I'm saying that we should expect better from HN, and the people who frequent it. Otherwise, it's just a poor alternative to Reddit. If I wanted content marketing that nobody could even be arsed to have proofread then I'd go elsewhere. The ever-decreasing standard continues.

[floatingatoll]

Quoting the last paragraph of the guidelines, which has a bunch of supporting hyperlinks:

> Please don't post comments saying that HN is turning into Reddit. It's a semi-noob illusion, as old as the hills.

I dislike that they’re an SEO company, but I don’t object to self-serving posts, as long as they’re also curious and interesting to me. Seeing a comprehensive list of how Google rewrites page titles is interesting to me, because I’m fascinated with headline writing.

I’m sorry that you find self-serving content and calls-to-action to be problematic, but I would warn you to expect more of them on HN over time (as neither are violations of the site guidelines). There’s no need to claim it’s going to turn us into Worse Than Reddit. It’s been this way for HN’s entire life, or at least the chunk I’ve been present for. HN’s just the same as it always was. I respect your outrage but you chose an invalid expression of it.

[hammyhavoc]

This isn't outrage. This is my opinion. I'm outraged by many things, some bullshit on HackerNews and your opinion of my opinion does not bother me. Have a nice day.

[Chris2048]

> Otherwise, it's just a poor alternative to Reddit.

There are plenty of great subreddits. Every time I hear reddit used as a put-down it feels very snobbish.

[hammyhavoc]

Sure. Likewise there's far more terribly moderated ones than good ones. OK, "the average badly moderated sub-Reddit". My opinion remains.

[floodyberry-]

"SEO" is pure marketing whose sole purpose is to sell you a worthless product. The article says nothing you will ever need to know and it, and all other "SEO" "content", should be blocked as spam