[aspir]

I was wondering if the organizations will still be responsible for capturing and producing the video themselves, or are you brokering a videographer to come and shoot?

EDIT: I just took a closer look at your site, and I noticed the "Creation Tools" section, so I may have answered my own question.

[tomsaffell]

Great question. Actually we are exploring both options. We're finding that some retailers prefer for the former, some the latter.