The cool thing about improving efficiency is that you can either keep doing what you were doing, but 30% cheaper, or you can just do 30% more of it!
The best thing is, assuming the 'quality' of their product scales with the amount of work put into it, we'll get... 30% more accurate ads? Somehow they'll steal 30% of Google's lunch? Well, I don't know, but it sure looks like an incredible amount of engineering talent has been put toward getting us 30% more nothing.
I think you're not considering the effective efficiency difference. This is what scares me about unreviewed (by society, government) advances in technology.
If we increase the efficiency of something (lets say software) by 100%, all the good things that can be done with software gain a 100% efficiency. However, that does not equate to all the bad things that can be done with software gain a 100% efficiency. Many destructive actions are orders of magnitude more efficient than all things constructive (currently), so the net result is that the world gets more dangerous.
For a more physical example, consider that a truck filled with powerful explosives could knock down a sky scraper. That is, for a handful of manhours, it is possible to undo the work of hundreds of thousands of manhours, plus the hundreds of thousands of manhours society would need to divert to managing the after effects of that disaster, and the emotional cost, etc.
There's an underlying efficiency bonus that destructive actions have that is not being accounted for.
Nope, you’ll just get 10x as many ads with half the duration to minimize the amount of time your brain has to determine if something irrelevant or not. Those 5 second ads don’t cut short because they’re kind - it’s all they need to repeat to have the name, jingle, or sad-face burned into your neural net.
Can you elaborate? Since Facebook has built a large supercomputer, we should all expect to see more ads? I don't understand why the quantity of ads would increase...
Anecdote time: For the first time, my new partner spent last week at my home, using my wifi. He is a car nerd. I am now receiving car ads that are absolutely not relevant to me.
The best thing is, assuming the 'quality' of their product scales with the amount of work put into it, we'll get... 30% more accurate ads? Somehow they'll steal 30% of Google's lunch? Well, I don't know, but it sure looks like an incredible amount of engineering talent has been put toward getting us 30% more nothing.