[alexanderdmitri]

Toyota's new 'more we know about you' program randomly extends their warranty for 2 years (or +50k miles) for new car buyers who have Crash Bandicoot game time in their dataset. Also Walmart will give $30 back on purchases >$125 if you have played at least five hours X-Men Legends in the last week while they're promoting the new Wolverine movie.

It's not all good though ... people who play Call of Duty are more likely to default on their loans and World of Warcraft is well known to have a strong correlation with sexual predators. Banks and FBI buy the relatively cheap video game data and use it to decide which individual's browsing history ($$$) and pc usage telemetry ($$$) to buy from Microsoft.