[fleaflicker]

This is all excellent advice but a huge chunk of the attention Trello received is a reult of the name "Spolsky" being attached to it.

He has a strong personal brand that has been cultivated for a decade.

[nod]

Yes, and this post IS part of the continuing launch publicity he's generating for Trello.

[pkamb]

I'm surprised there wasn't a mention of the "Joel"-factor in this paragraph:

That’s it. Those are your chances to get news. Under no circumstances can you expect to be covered because you take a walk in the woods with potential employees... you’re not Mark Zuckerberg. (Unless you are, in which case, Hi Mark!) You’re not getting font changes on the home page covered, unless you used to work for Mark Zuckerberg.

In short, you only have two or at most three chances to got coverage unless there’s Mark Zuckerberg involvement.