Could you tell us what you think about the concept behind NoBadGift.com (kickstarter for gifts and events) and flaws you can see in our approach. Also any suggestions for our home page to draw in users. Thanks a lot
Sure. Before the thoughts. Consider skimming through this book. It has a lot of helpful thoughts and practices when dealing with web design and layout. http://designingfortheweb.co.uk/book/
- I'm going to disregard your overall design on the site. I'll just say it could use the help of a professional designer rather than go down a laundry list. It's not HORRIBLE, but a lot could be done here to improve readability and visual navigation on the homepage. Consider it seriously before any large-scale launch.
- HOLY RUN-ON SENTENCES! Try to craft more succinct sentences. Get the the point so I can understand it and move on. Your front page suffers from this as well. Don't make me guess what you're doing, sending me through tours and about pages is sure to lose conversions. Never underestimate the power of copy.
- Feature a screenshot or a walk-through of your service in SIMPLE steps on your homepage. People need to get it in 5-6 seconds, or you've already lost.
- I think the videos are a good idea, but you have them buried in the footer of your page. WHY?! Maybe you thought that was where they made the most sense, but don't position them as tutorial videos. They are advertisements. Dub some music/voiceover on it and use it (appropriately) on the home page "below the fold".
- There's no reason why all of your "How it works" couldn't just be on the homepage. Use a slider or a fun interaction to invite users to switch between "Gifter" and "Giftee" steps.
- Get rid of the huge login box. Or at least make it smaller. You could use that real estate for something better.
Mike thank you for the advice. we really appreciate it. I guess as a developers these are things we just didn't have the "eyes" for. You have been a huge help
- I'm going to disregard your overall design on the site. I'll just say it could use the help of a professional designer rather than go down a laundry list. It's not HORRIBLE, but a lot could be done here to improve readability and visual navigation on the homepage. Consider it seriously before any large-scale launch.
- HOLY RUN-ON SENTENCES! Try to craft more succinct sentences. Get the the point so I can understand it and move on. Your front page suffers from this as well. Don't make me guess what you're doing, sending me through tours and about pages is sure to lose conversions. Never underestimate the power of copy.
- Feature a screenshot or a walk-through of your service in SIMPLE steps on your homepage. People need to get it in 5-6 seconds, or you've already lost.
- I think the videos are a good idea, but you have them buried in the footer of your page. WHY?! Maybe you thought that was where they made the most sense, but don't position them as tutorial videos. They are advertisements. Dub some music/voiceover on it and use it (appropriately) on the home page "below the fold".
- There's no reason why all of your "How it works" couldn't just be on the homepage. Use a slider or a fun interaction to invite users to switch between "Gifter" and "Giftee" steps.
- Get rid of the huge login box. Or at least make it smaller. You could use that real estate for something better.