[wyager]

You can dress it up however you like; the goal is to tip the scales in favor of certain types of candidates.

If you're hiring for a particular position and you only get qualified white and Asian male applicants, for example, your three options are to either nuke the position, recruit somewhere that specifically selects against white and Asian men, or lower your qualification standards. Either way, the net result is that A) you don't fill the job and discriminate against all the applicants you got B) you spend more money on recruiting and outsource discrimination against the current applicant pool (e.g. to a women's college) C) you hire a worse employee and discriminate against the applicants who are a better fit for the job. This is not a "win win".