[jimkleiber]

I wish the chart had a negative dimension as well, or if not a negative one, then increase the number of levels of hype.

I say this because as I read it, I think how little hype I put into some of my work, so little that it may not even register on the base level of hype. The downplaying, even discounting successes or achievements I've attained with products and such.

Perhaps such things don't belong there as they're almost the opposite of hype, and yet I think it would help me see the full spectrum of promotion and help me navigate it more confidently.

[ismail]

As someone who used to have a similar level of "humility", i always felt uncomfortable doing self-promotion. You will also notice that others are much more serious about self-promotion. To the level where there is not much substance when you investigate. I have resigned to the view that, this is the society we live in. Things may always not be as they seem, one has to look closer and recognize the diamonds in the rough.

[rambambram]

Good idea.

I was also thinking about 'negativity', but more along the lines of: I'm missing the author saying what the legal gray areas are. I mean, in level 2 he already talks about "fraud". ;)

[jimkleiber]

Ah yea, I like that idea of maybe talking about the legal risks or overall cons (pun intended) of the different levels :-)