[wrs]

Softlayer had the idea of API-driven bare-metal server hosting (as opposed to ticket-driven or phone-call-driven) early on, which was a big differentiator for a while. But AWS came along with an even more extreme version of API-driven hosting and they never caught up.

As an example, most network or server changes you made through the API resulted in an automated email saying your sales representative would be in touch about your order, followed a minute later by an automated email saying the change was done at $0 charge.