[derbOac]

I like this for several reasons, mostly because I like people trying to be somewhat concrete and quantitative about ideas that have a lot of saliency but tend to be thrown around only conceptually. The scale also makes some sense to be based on experience.

I'm not sure the ratings of all the examples are quite right; some of them I think might be over or underhyped more than the author proposes. This isn't too big of a deal to me though, as it seems more like misapplication of the scale rather than the scale itself.

The other thing I might suggest is that I'm not sure the 3-4-5 levels are all that distinct, especially 4 and 5.

Most importantly along these lines, my experience is that the "othering" level can happen well within the realm of 3 and 4. so although I agree that the "othering" phenomenon occurs, I don't see it as distinct from 3 and 4, it's just that the magnitude of it increases as you go up in hype. "Othering" seems like another component dimension, along with present vs future focus and empirical basis for claims.

So something like this with levels 3-5 compressed, or maybe just 4-5, makes a lot of sense to me, like it's something you could maybe actually apply in some kind of scientific study.