[yakattak]

I prefer Gartner’s Hype Cycle[1] way of displaying this. This post seems pretty inspired by it but the removal of the graph really makes it harder to grok quickly.

Still, the trend seems to be: 1. New technology, over promises 2. Marketing latches onto the overpromise and bolsters it, regardless of lack of research 3. Companies built around the technology fail, until a few find the niche the technology fits into.

Makes you wonder how much money is wasted on just trying to capitalize on new tech. The last company I worked for wasted loads chasing the latest and greatest.

[1]: https://www.gartner.com/en/documents/3887767/understanding-g...

[WA]

Gartner‘s hype cycle is what many products go through and they settle at some kind of normal utility. This post describes the amplitude (y axis) of Gartner‘s chart imho.

[jollybean]

There are many products, indeed, entire categories, that never come out of the 'trough of disillusionment'.