[polote]

I didnt say B2C vs B2B. I said B2C or B2B SMB vs B2B Enterprise

In B2C or B2B SMB the goal of the company is to deliver the best product for doing some use case

In B2B Enterprise the goal of the company is to deliver a vision to customers, the product doesn't come first and should be more 'complete' than 'good'

[doctor_eval]

Sorry, I understood what you meant but overly abbreviated my response.

I understand your point about “complete” versus “good” but I have always wondered about the economic impact of the decision to deliver low quality user interfaces (“more complete than good”) to front line operators.

I’ve worked in a number of enterprise domains and I’ve found that the more I empathise with the uses of my software (ie, the front-of-house workers, not the end customer) the more I see benefits to the organisation in terms of staff motivation and efficiency, which translates to a better end-customer experience as well.

I’m just not convinced that something can really be said to be “complete” if it is not also “good”.