Now, that Google Analytics is illegal in EU (and other providers with data processing in the US might too) which web analytics software is still safe to use in the European Union?
By the way things are going, I think soon 3rd party analytics services will see a drop in usage and people with consider self-hosting more (so they have full control over their data and how its used). I built my own self-hosted platform https://www.uxwizz.com, but there are many others out there with various features and privacy controls.
For most others, running GoAccess locally is totally sufficient for all our purposes. https://goaccess.io/features
https://matomo.org/ is a classic (previously called Piwik) if you need more than that.