[cageface]

All technology must strike some balance between catering to the power user and catering to the novice. For the last thirty years tech has skewed pretty heavily towards the power user. iOS pushes the balance radically toward the novice and has been richly rewarded in the marketplace for doing so.

I think iOS is a little more locked down than it has to be to accomplish this, but there's no question it represents a decisive break with the past. The money made in the future in technology will depend on humanizing technology. Over time I expect the market will find a paradigm that serves both ends of the spectrum well.