Apple has already begun. Apple + Nike targeting sportswear. Apple + Hermès targeting upper class consumers. How long until they acquire all the know-how they need and ditch their strategic partners?
I don’t really know anything about fashion, but I find it hard to believe that anyone would take Apple seriously as a high-end fashion brand. To me they seem like Target: undoubtedly more fancy than Walmart, but it’s not like that’s a high bar.
And sure, maybe the fashion eites of the world all use Apple products, but that’s more a consequence of the duopolies and a lack of choice for consumers rather than any actual merit of the brand itself.
And sure, maybe the fashion eites of the world all use Apple products, but that’s more a consequence of the duopolies and a lack of choice for consumers rather than any actual merit of the brand itself.