[zupo]

TL;DR: Quick & easy process, do it. Minor part of revenue on long term, though.

They reached out to us. We integrated their SDK (trivial), provided sales copy and screenshot, then waited about two weeks for the review.

For the first few months, we got the most revenue from SetApp, it quickly jumped to ~$800, but these days, we earn more from selling single-user licenses. I expect the SetApp part to become smaller and smaller as we grow our Teams subscriptions.

Generally, I think it was good. It got us a few hundred users very early on, which helped us focus on the features and fixes that mattered. It also helps with brand trust, i.e. if you are in SetApp, there is less chance of you being a scammer.