[phito]

Isn't it just the nature of competition? I've got a wordpress website where I don't really do any SEO, but it is of much better quality (IMHO) than my competitors who are not great with tech, and I am getting a lot of top ranked google/google images results.

[NoSandbox]

that's the beauty of it. You can get massive traffic nowadays without building backlinks like back in the day. by making "better" content. Google really pays attention to user-signals like CTR and bounce rate. Source: I've tested and gamed it a lot.