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by t8y 1609 days ago
I think people should really talk about mass market fashion vs luxury fashion. Many people seem to think that buying LVMH clothes or other luxury brands is somehow more ethical when those brands can be even worse. Those brands just sell far fewer items so it's not the same amount. If 99.9% of clothes are fast fashion than 99.9% of left over clothes should also be fast fashion, it's actually more like 100% as luxury brands will just destroy unsold merchandise usually to prevent damage to the brand.

I'm a guy so clearly things don't change as much but almost every piece of clothing I own is "fast fashion" that I'll wear until it's ruined. Consumers are told constantly by the media, social media and brands that they need to continuously change or be out of fashion and "cringe" or "cheugy". I think fast fashion companies in general are one of the least to blame for these trends, they seem to just copy quickly what is deemed as good but others.

Kmart in Australia is a good example. Most stores sell crappy out of date stuff so you have to shop online but Kmart has heaps of good cheap stuff under the Anko brand. From $3.70 t-shirts with a good fit, to $50.00 air fryers to nice containers to store stuff in. IMO it's a big win for most people to have cheap good stuff to buy. If it wasn't for Kmart it would be far harder to not be "cringe" while being poor. If the coolness industrial complex decides that this stuff is not good then Kmart would need to get rid of stock to replace it with new cool stuff. Is that Kmarts fault? I don't think so.

3 comments

They should try the Disney vault model where they keep unsold goods in a warehouse for an ultra pricey limited release. The difference is that there would be actual scarcity, but yeah maybe warehouse costs would offset any profit. It would be nice to see the experiment though.
The difference is that the Disney “vault” stores information. It can be a simple RAID array. (Or two at different locations to protect against fire etc)

Storing information is ridiculously cheap and easy compared to storing physical goods.

Unsold stock takes up valuable space and if you don’t pay enough to maintain the right circumstances they start to get damaged too.

This is usually not a concern and in modern operations clothing is considered “non-perishable” compared to food but you need to make sure pests and moisture and sun can’t get to them if you want to store it for decades.

> The difference is that the Disney “vault” stores information. It can be a simple RAID array. Storing information is ridiculously cheap and easy compared to storing physical goods.

Yeah, I know which is why I mentioned "warehousing costs" and "actual scarcity".

I still feel that there's an opportunity here, where everyone wins. Collectors and fashionistas get access to something extremely rare, the fashion houses get to keep their existing marketing image while being able to have a "new" offering, and there's less waste.

According to Sivio Gesell nobody will consider storing physical goods if the storage costs exceed the return on money which is guaranteed to be 0%. Hence it is better to have a summer sale and throw unsold inventory away because money beats goods.
I think a lot of it is that (I assume) you can re-wear luxury pieces with far less perceived social judgement.
I buy mostly luxury brands however there are quite a few tricks with it.

Buying luxury off the rack at a well known store is almost always a bad financial decision.

I stick primarily to lesser known brands that still maintain good quality. I almost always buy used with just a few exceptions.

For some reason it is hard for me to find good pants used or with any sort of discount.

Where do you find second hand clothing? I use Facebook Marketplace for furniture and electronics, but I find it uncomfortable to buy second hand clothing from there
For the German and French crowd I can recommend videdressing (more on the luxury side) and Kleiderkreisel.
Sellpy in Sweden: https://www.sellpy.se/
Vinted
Good pants for men are still not invented yet ..
Two words: Japanese Denim
Where can I buy that?
Hiut use Japanese denim - https://hiutdenim.co.uk/
Also 5.11 denim pants. I don't know if they're Japanese denim or what, but I've stopped looking for another brand after owning these.
JCrew has excellent Japanese denim at a reasonable price