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by t8y
1609 days ago
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I think people should really talk about mass market fashion vs luxury fashion. Many people seem to think that buying LVMH clothes or other luxury brands is somehow more ethical when those brands can be even worse. Those brands just sell far fewer items so it's not the same amount. If 99.9% of clothes are fast fashion than 99.9% of left over clothes should also be fast fashion, it's actually more like 100% as luxury brands will just destroy unsold merchandise usually to prevent damage to the brand. I'm a guy so clearly things don't change as much but almost every piece of clothing I own is "fast fashion" that I'll wear until it's ruined. Consumers are told constantly by the media, social media and brands that they need to continuously change or be out of fashion and "cringe" or "cheugy". I think fast fashion companies in general are one of the least to blame for these trends, they seem to just copy quickly what is deemed as good but others. Kmart in Australia is a good example. Most stores sell crappy out of date stuff so you have to shop online but Kmart has heaps of good cheap stuff under the Anko brand. From $3.70 t-shirts with a good fit, to $50.00 air fryers to nice containers to store stuff in. IMO it's a big win for most people to have cheap good stuff to buy. If it wasn't for Kmart it would be far harder to not be "cringe" while being poor. If the coolness industrial complex decides that this stuff is not good then Kmart would need to get rid of stock to replace it with new cool stuff. Is that Kmarts fault? I don't think so. |
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