[quickthrower2]

A4 is the issue. Mobile friendly pdfs could be done, just stick bigger text on each page like a kindle does.

[lucb1e]

But then you have super narrow views on desktop, we don't want that either. What's wrong with just using the formats we already have for reflowable text, why bother trying to make PDF into something it's fundamentally made not to do?

[quickthrower2]

Yeah good point. I think it’s that adobe stranglehold. “Never got fired for…” kind of thing.