[patio11]

You will benefit from both that factor and the exact match domain (EMD) bonus. Basically, example.org requires less links and less aligned anchor text to rank for the query [example] than any domain other than example.{com,net,org}

Now hypothetically assuming I was doing cow food online, I might make my domain cowfood .com and brand it as "Cow Food Online." That way you get a bonus when people search for [cow food], which is likely to be orders of magnitude more than [cow food online].