[antrix]

This reminds me of something that happened here in Singapore not too long ago. The government had big plans of reviving the downtown area with lots of new developments, including the new casinos. As part of this makeover, they thought the then name of the area - Marina Bay - needed to be retired too.

So they hired a consulting firm and paid them about half a million dollars (IIRC) to come up with a new name.

In the end, the name they picked was.. Marina Bay. Yes, half a million to just continue with the old name! The spin was that the name was good and already part of the national culture/image. Which, to the layman, was obvious from the start :-)

[smh]

Actually, I'm impressed. That's a much better (and braver) decision than forcing through a new name just to save face.