Where did they say it was "make-or-break"? You can be upset about a 30% increase in prices with no added value while still being able to afford the increase.
You're making a subjective argument but passing it off as if it is objective. It's possible for both a few euros to not be a big deal for my personal budget, but also be something that is not justified as a price increase.
it doesn't make for good budgeting
when 30% roughly equals a latte, it's nothing to write home about
when it affects your monthly budget, it is
if a few euros is a Big Deal™ to you, then you have bigger personal budget problems than a couple bucks a month