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by danielmarkbruce 1614 days ago
Google is almost a 2 trillion market cap company. Docusign is 20 bill. If some exec inside Google suggested building a team to "squash docusign" they'd be... silly.. and recognized as such.
2 comments

Not sure I understand this. Google, for example, routinely does acquisitions well under a $20B level to enter a new market. Apigee might be a good example.

Perhaps you meant too small to occupy the entire new "Blockchain Unit"? Perhaps, but I assume they would be working on several things rather than just one.

Sure, but the goal of the acquisition is to help/kickstart something worth significantly more than that. Apigee was rolled into google cloud - that's a space worth trillions.

Docusign has a big share of the e-signature market. The market itself just isn't very big (by google standards).

Ahh, I see. I don't personally see what the big market is for anything blockchain related, so I went with one thing that seems reasonable.
yeah, it's a good question.... it could be as much for marketing/recruiting hype as anything?
Google is a 2 trillion market cap company with a lot of N billion dollar products, it's not that outlandish.
They weren't meant to be N billion dollar products.