[mattlutze]

The common use for "bootstrapping" is using personal capital and then funding the business with its own proceeds.

If you'd say "How we grew our business without traditional VCs" that'd be an excellent title. What you describe in your comment here sounds like an interesting alternative approach.

But the way it's introduced looks like an article about how a 25 year old bought their own house, and step 5 is "my parents took the mortgage and I pay them rent."