[Spivak]

This is less of a news event than it first appears. This is "large company wants to be seen working on cool stuff and hedge against the possibility of the the market turning into something and having to play catch-up."

Some mid level exec was like "why aren't we blockchain, customers are asking about out this blockchain thing" and here we are. You need to wait for the product announcements and then wait to see if those products drive 100M+ revenue before knowing if they have any kind of staying power.