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by pitdesi
5391 days ago
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One thing we learned is picking a good name is something you should do from the start. We spent considerable time and energy replacing our earlier terrible name (TransFS) with one we like (FeeFighters). The process was pretty similar to Fog Creek's... we went through a huge exercise, met with branding firms, etc. At the end of the day it was an 12th hour "we need something" decision and now we love it. Who knows, we might have loved bidsquid and costhammer just as much... More on that in this Mixergy interview: http://mixergy.com/sean-harper-feefighters-intervie/ |
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