Agreed. I think that part of the problem is that SAAS makes 'bought' software look expensive which has driven down the prices on eg iOS App Store to a level that isn't viable.
Indeed, this is one of the bigger problems. Big Tech have normalised a situation where free (but you pay for it in other ways) or misleading SaaS (total cost much higher, although cheaper in the short run) are dominant and smaller developers struggle to compete against this