[cornel_io]

Out of curiosity, why target Phoenix users as your primary audience when you serve generic Docker users easily as well, given that they're likely a 10x or more segment? Are you just marketing to a tighter target audience to start, or is your platform/UI specifically optimized to support Phoenix?

[mrkurt]

We started with generic Docker! The Phoenix focus has been very helpful, though. Docker apps are incredibly broad, other than "it's really easy to launch a container", it's hard to define why we're especially good at Docker containers.

With Phoenix, we can say: run your fullstack Phoenix app on Fly and your users get sub 40ms responses from LiveView. When responses are that fast, you can write less code and still build really dynamic applications. And we can give those devs a really nice launch experience: https://twitter.com/chris_mccord/status/1468998944009166849

We're getting to the point where we can expand this focus. The infrastructure works great for many types of apps. The launch UX could be good for every full stack framework with enough people.

[earthboundkid]

The Phoenix guy works for them, so I'm sure they have a lot of organic interest from Phoenix users. It's like how you don't have to use Next.js on Vercel, but…