[zach]

Consumers can get over a weird name (Wii?!) but what hurts is when they can never remember it.

It's easier to remember names that are concrete (even though monkeys have nothing to do with surveys) or have a memorable connection to the product's usage, like Reddit.

When someone hears the name, understands the product's use or sees the site, try to give them a thread that they can pull on later to remember the name. That's all.

I feel bad about calling out Ninite as a counterexample but several HNers say they can never remember their name. If your name isn't relevant, at least let it be memorable.