[jethroalias97]

Although a less descriptive name allows you to adapt your service more easily. If amazon started as onlinebooks.com it would have made the migration to online everything + AWS + kindle + everything else more difficult.

[zerostar07]

on the other hand if evernote had a captcha-looking name i 'd never have stumbled upon it.

[alnayyir]

Optimizing for the wrong problem.