| How many enduring stars have those talent shows actually produced though? The first season of American Idol got us Kelly Clarkson, who is still well known enough. That was 20 years ago though. Can most people name any other winner of these talent shows? Meanwhile several massive stars who have become household names (Taylor Swift, Katy Perry, Kesha, Justin Bieber etc.) have arisen more-or-less the old fashioned way; via good marketing and viral music. And then there's Disney (Ariana Grande, Selena Gomez, Olivia Rodrigo, and Britney ofc, though she's another story...). None of these stars became big by virtue of having particularly stellar vocals. But their voices were unique and suited to their music (and the likes of Kesha and Bieber made auto-tune part of their signature....what's T-Pain been up to recently?). Honestly if one is looking to make it big in pop music, they'd be wasting their time participating in any of these talent shows, even if they do win. These days you just start a TikTok account... I'm not sure raw technical talent in singing or playing was ever particularly emphasized in popular music, rather just a nice perk and fodder for stan wars. |
[0] More musicians that received early publicity from singing shows:
https://www.openmicuk.co.uk/advice/famous-singers-from-talen...
https://www.eonline.com/photos/19891/stars-who-got-their-sta...