[jmcgough]

If you read the page it says "For upgrade, we support a variety of lifestyles."

So there's gated paid features, like telling you if something is vegan (which would save me a lot of time sifting through ingredient lists so I'd totally pay for it).

[Carrieroberts]

That's correct! We also have an affiliate model with some of the retailers we support so get a small kick back from the retailer if you use our Browser Extension while doing your online grocery shopping.