[pavelrub]

In my experience people who dislike subtitles are mostly native English speakers living in English-speaking countries, who are used to the fact that almost all the media they consume is produced in their native language, and so they’ve never developed the ability to read subtitles comfortably.

When the occasional rare case arises where they need to watch a foreign film/show, they find it straining to both read the subtitles and watch the film, and so they conclude that subtitles are bad or “not for them”. In practice this stems from lack of practice — the perceived conscious effort of having to read subtitles while watching a film disappears entirely after you have done it a few times with sufficient regularity, and becomes completely effortless, subconscious, and automatic. But this is a skill that needs to be developed. Saying that subtitles are bad because they distract from the film is like saying that riding a bicycle is bad because you fall all the time, when in reality you just haven’t learned to ride one.