[onion2k]

they're all missing out on a huge market

That doesn't sound like a huge market. Very few people have an assistant these days. That sounds like a few tens of thousands of potential customers, although admittedly ones able to afford a high premium.

[openknot]

I agree with the individual points of your comment, but speculate that the market could still be big enough to be profitable. This is mainly due to a popular HN thread about executive assistants from this November: https://news.ycombinator.com/item?id=29336234

I don't think I would ever get an executive assistant, even if I were to someday be in a place to afford one. Hypothetically speaking, I get the idea that frugality can be a burden, and it sometimes makes sense to spend money to save time.

However, I personally value making the time and practicing the skill of prioritizing tasks for myself. I just generally like to be self-reliant when I have the option.

[CharlesW]

> That doesn't sound like a huge market.

"Huge" is NaN, so I did a Google and the U.S. Bureau of Labor Statistics says the TAM is half a million Executive Secretaries and Executive Administrative Assistants in the United States alone.

[ziggus]

"Very few people have an assistant these days."

Uh, frankly, you don't know what you're talking about. Just because the people you work with don't, doesn't mean that your experience is universal.

Most execs or C-level employees are going to have at least one exec assistant, if not more.