[spanktheuser]

As they get older, you’ll also find YouTube Kids serves as the primary gateway for consumerism / corporations to begin influencing your child. Between Netflix / Disney+, the traditional 30s television commercial has effectively disappeared for kids. Corporations have pivoted to sponsored content on YouTube kids.

YT Kids most popular channels are streamed play sessions and toy reviews with superhuman production values and unrealistic depictions of what the toys can do. Once a child has watched an episode of LOL doll play along (for example), YouTube algorithm will recommend LOL doll collection videos, which associate completist collecting with peer group social acceptance. Free to play video game spots were even worse, directly focusing on alluring introduction of the game’s addiction economy.

I gave my children access to YouTube kids for some of the excellent educational content reasoning that it would be a relatively safe experience. Within a month their homepage and all recommendations (and I do mean 100%) were sponsored 5-15 minute long toy commercials. Their interest in animals, nature, science, and dinosaur programming remained strong but disappeared entirely from view outside of keyword search.

All YT and Google apps are now removed from the devices they use. I allow unsupervised use of PBS Kids, PBS in general, Nat Geo, Disney Plus and Netflix Kids (with time limits) but YouTube is filtered from my kids devices at the router. They are not allowed Google accounts; all YouTube content access is done via keyword search with a parent selecting the material and remaining in the room during viewing.

There are programs on YouTube that can’t be replicated anywhere else. But the recommendation engine is distilled corruption and dismay.