[muzani]

We sold keto ingredients.

I personally don't like ads, they pay poorly and annoy everyone. I originally directed the ads to the suppliers, but the cut (7%) was so low it was a loss after sales tax, shipping costs, payment gateway cut (about 9% total). And it was hard to deal with problems like damaged parcels, late and missing items. After doing everything in house, it was about 30% margin average, possible to get to around 80% with factory manufacturing, which was what got everyone excited.

We tried doing meal boxes but that didn't work.