The economic theory behind this is very good explained in this TED talk: http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce...
There are a lot of other examples of companies on their peak, acted defensive and then failed. I would count GM as another popular example, but the ones above are better when you compare them to Facebook.
The economic theory behind this is very good explained in this TED talk: http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce...
There are a lot of other examples of companies on their peak, acted defensive and then failed. I would count GM as another popular example, but the ones above are better when you compare them to Facebook.