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COVID should have helped them a lot: plenty of big, well made films suddenly needed a way to get in front of people that wasn't a movie theatre and they went with Netflix. (The Mitchells vs The Machines, for instance). Unfortunately, I think they've made two mistakes: what should be landmark content is just kind of muddled in there with pointless documentaries, shows that were immediately cancelled, and old second rate sitcoms; and they're way too aggressive with the Netflix branding, which has a poor reputation. It's over-saturated to the point that I can't imagine someone having a favourable impression when they see that extra Netflix logo on a piece of content. Ambivalent, at best. Just think if they used that kind of space for human curation, or to emphasize the excellent creators that are represented on their platform instead.