[yskchu]

I agree with you that the Netflix UI is superb for browsing, however I have one major gripe - on Android TV they broke the back button.

I had to hardcode a kill app shortcut just for them.

For all other android tv apps that I have been using so far, the back button works normally, exiting the app at the topmost layer. However, repeated clicks of the back button in netflix UI just re-triggers the menu - part of their dark patterns to make it harder to quit the app...

[sedatk]

I think back button suddenly closing the app is more hostile. When you do it accidentally, the recovery steps are painful (app switch, find app, focus to it etc). I totally understand why Netflix would prevent it from happening. I think iPhone solved it better than Android with the "super back" link or the app hopping gesture. Android could improve the back button with a long-press requirement in order to navigate away from the app too. In this current situation, Netflix is completely in the right to disable the behavior.

[yskchu]

Sorry, I totally disagree that is is "completely in the right", I use 3 other video apps, they all give exit prompts instead, here is an example:

Netflix could have done what Prime video does

Prime Video: "Do you want to exit the app? (Yes/No)", then done

Netflix: scroll all the way down the menu options: Home, Play something, New & Popular, TV Shows, Movies, My List, Get Help, Exit Netflix (click), 8 clicks in total before you can exit.

So it takes orders of magnitude more clicks, and more time out of my life, every time I try to exit the Netflix app. Considering that exiting an app is something I do all the time, it is not great

[sedatk]

I think the existence of exit prompts is sole admission of how painful this experience is for the users. The prompt itself can be a hindrance for the user too. I still think that it's an Android UX problem, not Netflix.