[dragonwriter]

> that's not really how it works.

Yes, it really is how it works.

> If you create something and unless you license it permissively that product is yours and you get to set the terms and conditions.

And if you want people to pay for it, you have to offer enough marginal value over not paying for it so that they choose to do so. The concrete, social, and personal moral consequences of violating social norms can provide part of that value by weighing negatively on the “not” side, in the case there is an available but “not permitted” mechanism which gives the benefits without paying. But that doesn't change the basic fact that you have to provide adequate value if you want people to voluntarily pay.

> If people now think it's okay to abuse multiple accounts to avoid paying for software that they use

Then models where you give the full service for free for each account with the limits actually applied that people are exploiting that way probably isn't the right model for that SaaS.