[jguimont]

Actually most countries mandate a % of local content from Netflix. So they sponsor, buy, produce shows for that country and make it available to the world to expend the catalogue. That is quite nice for smaller director/producer to get access to a global crowd.

I remember a local movie (1) that became, almost over night, the most watched movie in Quebec's history with more than 21M viewer. Quebec population is ~8M.

(1) https://www.cbc.ca/news/canada/montreal/quebec-first-netflix...

[usrusr]

Yeah, they didn't come up with that on their own. But if others who I'd suppose will have to deal with the same regulations fail to make the best of it (e.g. if those others just check the boxes with some clever accounting tricks) it can very much become a unique brand feature. "Stuff that picks up unique qualities of country x fiction while pulling it up from the usual country x provinciality to global standards" can be a very powerful formula.