[kbelder]

Your definition of spam is different than most people's. Yours is closer to the legal definition in the can-spam act, and other laws/regulations. But popular usage of the word doesn't _have_ to conform to your narrower definition.

That conflicting definition is why the people receiving your email marketing get so mad at you. They would rather have not given you their email at all, but they have to, and they don't want emails from you, but they get them anyway. They don't click your link to unsubscribe because they don't think it would work, and probably just make things worse. So they mark your email as spam, send it to their junk folder, and the returns on your email continue declining, and eventually the mail services start blacklisting you.